Olive Young, Korea’s largest and most influential health and beauty retailer, has officially unveiled the top bestselling K-beauty products of the year through the highly anticipated Olive Young Awards 2025, an annual event held every November to spotlight the most loved skincare, makeup, and wellness products in South Korea. The 2025 winners were determined using over 180 million real purchase records collected between July 2024 and June 2025, making the results one of the most data-driven and trustworthy indicators of current Korean beauty trends. Because the awards are based purely on real consumer buying behavior—not expert opinions or sponsored rankings—the Olive Young Awards are widely regarded by industry professionals as the most accurate reflection of what’s truly trending in K-beauty worldwide.
Below you will find a summary of the award-winners in each category.
