The collaboration between Bioré and global K-pop group Stray Kids is quickly becoming one of the most talked-about beauty campaigns in Asia and among international K-beauty fans.
By combining Japanese skincare innovation with K-pop influence, the partnership is attracting both skincare enthusiasts and dedicated fans worldwide.
Bioré x Stray Kids Campaign?
The Bioré x Stray Kids collaboration is a promotional campaign where the members of Stray Kids represent key Bioré skincare products, especially those focused on daily sun protection and lightweight hydration.
The campaign highlights some of Bioré’s most popular product - Aqua Rich Watery Essence, a cult-favourite Japanese weightless sunscreen moisturizer formulated with hyaluronic acid and royal jelly extract, featuring watery texture that leaves no white cast or any sticky after feel.
Stray Kids has partnered with Bioré UV for the 2026 "SUNLIGHT IS YOUR SPOTLIGHT" global campaign, featuring the new anthem single "Endless Sun" produced by 3RACHA. The collaboration promotes Bioré's lightweight, non-sticky UV protection, with campaign materials, including an anthem film and special member messages, releasing in March 2026 across various regions.
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